Pepsi Searches for the Next Generation of Filmmakers in Global MOFILM Competition

Pepsi and MOFILM today announced the launch of the “60 seconds to Refresh Your World” Pepsi Short Film Competition… calling on aspiring movie makers from across the world to use their creativity, imagination and flair to create an original one minute film.  The winning film-maker will get the chance to work alongside the Academy Award winning producer of Titanic and Avatar, Jon Landau, on a specially commissioned Pepsi film.

The brief for the “60 seconds to Refresh Your World” global competition, which is aimed at championing the passion and creativity of youth, encourages would-be film makers to be as thought provoking, original and inventive as they like, just as long as their films bring to life one of the following themes:

• If Youth Ran The World…
• All You Can Do With 1 Euro, 1 Dollar or 1 Pound
• Paint Your World
• Tomorrow
• Here’s To The Crazy Ones.

The winning entrant from each of the above themes will win a trip to Barcelona for two, with $2500 cash to spend. Here, they will meet the Pepsi MOFILM Jury at the Global GSM congress before one of the five will be recognized as the overall winner. The congress held on February 15^th sees the world’s top mobile industry leaders come together in one city to collaborate ideas, conduct business and exhibit cutting-edge products and technology that will define the mobile future.

The budding young film maker will take home $10,000 spending money and a $20,000 production budget to co-produce a Pepsi commercial film alongside Jon Landau.

Jon Landau discussed his involvement with the Pepsi MOFILM Competition  saying:

“I’m really excited to have the chance to work with up and coming film making talent. The creative platforms in the brief are geared to inspire thought provoking scripts and film is one of the most expressive mediums for anyone to communicate their vision of the world.”

The Short Film Competition runs from now to until February and will culminate at a special awards ceremony in Spain. The Pepsi judges will rate the films according to their originality and how well the message is communicated.  Five Silver and five Bronze runners up will also be chosen, each receiving a Flip Mino HD camera.

Pepsi’s partnership with MOFILM is representative of the brand’s new ‘Refresh Your World’ theme set to be launched next year, which is based on enabling youth to create positive change and giving them a big stage on which to shine.

Thomas Moradpour, International Pepsi Marketing Director, commented on the competition :

“2010 is an exciting new decade for Pepsi. We are really excited about encouraging and celebrating the most creative young people from around the world, and the Refresh Your World film competition does exactly that. We’re hoping to help bring scale to their ideas and to enable them to reach a much broader audience. This competition is a once in a lifetime opportunity for any budding young filmmaker to gain exposure and skills by working with Jon Landau who will share his advice, guidance and wealth of experience.”

The Short Film Competition is the next step in the Pepsi’s partnership with MOFILM since its involvement in the “Make An Ad” competition earlier this year.

For more information on the competition and how to enter visit http://www.mofilm.com/competitions/pepsi2010/

For more information contact:

Ralph Cochrane at MOFILM  Ralph.cochrane@mofilm.com + 44 7940 123 455

or Will Cookson at Freud Communications will.cookson@freud.com + 44 203 003 6397

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Notes to editors:

PepsiCo:

PepsiCo is one of the world’s largest food and beverage companies, with 2008 annual revenues of more than $43 billion. The company employs approximately 198,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods.

The PepsiCo portfolio includes 18 brands that generate $1 billion or more each in annual retail sales. PepsiCo’s commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent.

PepsiCo is listed on the Dow Jones Sustainability North America Index and the Dow Jones Sustainability World Index.   For more information, please visit www.pepsico.com.

MOFILM:

MOFILM has a global community of filmmakers spanning over one hundred countries and is a pioneer in video competitions for major brands and creating tailor made content. MOFILM also works through its Labs program to promote creative talent and filmmakers with leading film festivals and universities.

For the latest information about MOFILM please visit www.mofilm.com.